Alejandra Lajo Ferrer
Spatial Designer
Design is everywhere, make it yours, leave your footprint.
Morales Branding (2024) Madrid
A branding project for Carlos, a fashion and lifestyle influencer located in Madrid.
Carlos Morales asked me to design a logo and other content for his brand as a fashion and lifestyle influencer on instagram, twitter and susbtack. He is located in Madrid, and has a very ‘old money’, classic but updated sense of style. I made a variety of designs for him however this was his final choice.
He wanted strong colours like blue, red or green, those classics that remind you of something easy and clean. The typography I used was Sisters, on ilustrator. For people to get a glimpse of his duty I decided to add ‘Who to follow, How to dress, What to do’ as he talks about these matters in his social media.
The logo tells us about his old-style image, and reminds us of something luxurious and art-decoy. I decided to add the typical fan from that era in the 20s, to show how his main purpose is showing a tailored and classy lifestyle.
