Alejandra Lajo Ferrer
Spatial Designer
Design is everywhere, make it yours, leave your footprint.
Virgen de Nazaret (2025) Camporredondo, Jaén
Transforming an antique medal into a town’s clothing logo.
Pablo asked me to create a few assets to insert in merch for their town. In Spain, it is typical to wear clothes with a symbol that represents your origins, town and village life is very much appreciated here. It is a crew, a tribe, that it is connected through their clothes, like a football team.
Initial drawing of the ‘logo’ made with Procreate on iPad.
He only had a picture of a small medal that has Nazaret’s virgin engraved in it, the virgin they preach to. I had the challenge to clean that image up for it to be inserted in the clothes for the town.
We decided together to make something traditional, using bold colours, and mostly using an olive green as it is representative of the nature around the town Camporredondo.
Cleaned ‘logo’ with illustrator.
